Massachusetts Governor’s
Conference on Travel & Tourism
March 24–25, 2026
DoubleTree Hotel, Danvers, MA
More event updates and information to come!
#VisitMA
We Look Forward to Celebrating with You at the 2026 Governor’s Conference on Travel & Tourism!
This year’s conference will delve into innovative strategies to position Massachusetts as a premier destination, emphasizing authentic storytelling, leveraging international markets, and highlighting marquee events like Massachusetts 250, FIFA World Cup, and Sail Boston. By attending, you will be able to reconnect with industry insiders and build connections with new friends, discover actionable insights and best practices, and celebrate Massachusetts’ strong and diverse travel and tourism industry. From cutting-edge marketing strategies to destination development, this is your chance to hone best practices to improve your business, build your network, and shape the future of Massachusetts tourism.
Conference Sessions
Click here to view the Draft Conference Agenda (Subject to Change)
- AI and the Future of Global Tourism
- Partnering with the Creative Sector
- New Ways of Storytelling
- The Ins & Outs of Successful Hotel Contracting
- Building Culture: Prioritizing People
- How Travel Influencers Are Making an Impact
- Strategies for Reaching the Multilingual Traveler
- Accessible & Inclusive Travel
- Planning Events on a Budget
- And Much More!
Let the Conference Fun Begin!
Arrive early and jump-start the Massachusetts Governor’s Conference on Travel & Tourism with a laid-back Welcome Reception you won’t want to miss.
Monday, March 23
6:00 – 8:00 PM
DoubleTree Hotel, Danvers
Expect live entertainment, hearty hors d’oeuvres, a cash bar, and signature cocktails—plus plenty of time to mix, mingle, and reconnect. And because we like to keep things fun, we’re throwing in BINGO (yes, really) with fabulous prizes.
No speeches. No stress. Just good vibes, great company, and a perfect kickoff to the Conference.
Hosted by the North of Boston Convention & Visitors Bureau and the DoubleTree Hotel
Awards
During the conference, three awards will be presented by the Massachusetts Office of Travel & Tourism:
Larry D. Meehan Lifetime Achievement Award
This award, presented by the Massachusetts Office of Travel & Tourism, is bestowed upon one individual who has made a unique contribution to the growth and vitality of the Massachusetts tourism industry.
Revolutionary Achievement Award
This award is being presented by the Massachusetts Office of Travel & Tourism to an individual who has made exceptional innovative approach to embracing all things commemorating the 250th Anniversary of the American Revolution.
Film Industry Achievement Award
This award is being presented by the Massachusetts Office of Travel & Tourism and the Massachusetts Film Office to one individual who has made outstanding contributions to the Massachusetts film industry.
Award of Appreciation
This award is being presented by the Massachusetts Office of Travel & Tourism to an individual who has made outstanding commitments to the Massachusetts Office of Travel & Tourism, the Regional Tourism Councils and the Massachusetts tourism industry.
Award nominations are now closed. Thank you to everyone who submitted a nomination!
Spotlight on the North of Boston: A Night at North Shore Music Theatre
Step into the spotlight for an unforgettable evening of connection, celebration, and North of Boston flair at the iconic North Shore Music Theatre!
This isn’t your average networking reception — it’s a high-energy gathering where conversation flows effortlessly. Mingle with peers and industry colleagues while indulging in a true Taste of the North Shore, featuring crave-worthy bites from beloved local favorites. Sip, sample, and savor your way through the evening as you make meaningful new connections (and maybe reconnect with a few familiar faces, too).
Enjoy lively entertainment designed to keep the vibe upbeat and the energy buzzing from start to finish. Whether you’re swapping stories, sharing ideas, or simply soaking in the atmosphere, this is your chance to experience one of the region’s most treasured venues in a whole new way.
Great food. Bright lights. Big conversations. We can’t wait to welcome you for a night that hits all the right notes.
Event Transportation to the North Shore Music Theatre
Shuttles to the North Shore Music Theatre will start at 5:00 PM from the DoubleTree Hotel and run continuous loops between the Hotel and the Music Theatre. Transportation from the DoubleTree Hotel will stop at 6:30 PM. The reception ends at 8:00 PM and the last shuttle will depart the North Shore Music Theatre shortly after that time.
North Shore Music Theatre
54 Dunham Road, Beverly, MA 01915
Francoix Simard
A dynamic performer with over 25 years of international experience, Francoix Simard has performed in Australia, the United States, the Caribbean, France, and Costa Rica. His career includes appearances before prime ministers, dignitaries, and thousands of devoted fans. He has opened for Ricky Duran, finalist on The Voice Season 17. He has also shared the stage with Pat Badger of Extreme and Played multiple charity performances. Known for his authenticity and high-energy presence, he connects deeply with every audience. Based in the U.S., “Frenchie” brings creativity, intensity, and charisma to every stage.
Thank you to our sponsors
Pioneer Sponsors
Welcome Bag Sponsor
Frontier Sponsor
Horizon Sponsor
Voyager Sponsors
Navigation Sponsors
Thank you to our Partners
More information
Attendee Tickets, Sponsorship, & General Questions
If you have any questions on purchasing attendee tickets/sponsorships, please email Zoë Ross at massgovernorsconference@conventures.com.
Exhibitors
If you have any questions on purchasing exhibitor space, please email Tyler Skenderian at tgskenderian@conventures.com.
Attire: Business